We empower clients across the entire automotive industry spectrum. 

 

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    See how science propels automotive manufacturers to find and capture network, sales, service and marketing success.

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  • Dealers

    Uncover and seize new opportunities to drive sales and conversions by identifying lost customers, knowing where they went and capitalizing on the insight.

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    Power innovation and efficiency at every level of the media ecosystem with the only source of industry-wide, sales data in near real-time.

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 Latest insights 

September 25th,  2026

Dealer Confidence Is Rising, But So Is the Risk of Losing Buyers 

According to the study, 63% of dealers strongly agreed …

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  • Urban Science Shares Strategies for Navigating Ad Inventory Pressure in an Election Year with Car Dealership Guy

    Election cycle advertising creates greater competition for consumer attention and media inventory, putting pressure on dealers to make every marketing dollar work harder. Dealers can navigate shifting media conditions by continually evaluating performance and connecting media investments to actual sales outcomes. 

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  • Urban Science & Better Car People Discuss AI in the Dealership 

    In this podcast, Urban Science Solution Manager, Betsy Marietti, and Better Car People Vice President of Retail Transformation Training, Randy Berlin, explore how dealers can use AI to strengthen sales […]

  • Optimizing AI to Strengthen Sales Processes and Customer Relationships in the Dealership 

    Artificial intelligence is quickly becoming a standard part of the automotive retail experience. From website chat and automated lead response to sales tracking and customer follow-up, AI is…

  • The Metrics Mirage: Why Inconsistent Retail Data Threatens OEM Margins 

    Automakers have long overlooked the fact that performance metrics are …